Content Creation | Social Media Management | Community Building
I specialize in social media that connects. With over five years of experience in content creation and recent hands-on experience in social media management, I’ve worked with national brands and small businesses to build engaging, platform-specific content. My passion lies in crafting thoughtful, strategic social media that fosters authentic community growth, not just fleeting trends. Whether I’m creating visual stories, building content calendars, or managing brand accounts, I approach every project with intention, creativity, and a deep understanding of how to genuinely connect with audiences.
My Approach
I believe in social media strategies that go beyond chasing virality. While I’ve worked in fast-paced, trend-driven environments, I’ve seen the most lasting impact when brands prioritize community building, authenticity, and sustainable growth. I’m passionate about creating content that resonates, fostering genuine conversations, and building trust with audiences over time. Quick wins are great—but I’m here for the long game.
Go2Bites
Role: Social Media Manager | May 2025 – June 2025
Platforms: Instagram (738), Facebook (115)
Key Contributions:
Managed day-to-day posting and content strategy
Supported sustainability-focused messaging while navigating trend-driven content priorities
Focused on driving meaningful engagement within the brand’s wellness and environmental community
I managed the Go2Bites Instagram, Facebook, and LinkedIn accounts during my internship with Cedar and Cactus, a small marketing agency based in Austin, Texas, that specializes in supporting small to medium-sized businesses across Central Texas. In this role, I was responsible for both social media management and content creation, contributing to increased engagement, post volume, and follower growth.
Livelihood
Role: Social Media Manager | May 2025 – June 2025
Platforms: Instagram (2.8K), LinkedIn (277), TikTok (298)
Key Contributions:
Managed Instagram, TikTok, LinkedIn, Facebook, and Threads
Led content calendar development and cross-platform posting
Managed community interactions and engagement
Gained valuable insight into fast-paced, trend-driven strategies and how to balance them with authentic audience-building
I managed the Livelihood Instagram, Facebook, TikTok, and LinkedIn accounts during my internship with Cedar and Cactus, an Austin-based marketing agency focused on supporting small to medium-sized businesses throughout Central Texas. In this role, I led content creation and platform management for a brand centered on wellness, sustainability, and social impact.
Allie Klawitter Photography
Role: Personal Brand Social Media Manager
Plateforms: Instagram (357), Facebook (334)
Key Contributions:
Built and managed social platforms to grow a personal photography brand
Developed content pillars, created visuals, and led all community interactions
Built strong audience relationships through storytelling and consistent engagement
As the founder and creative force behind Allie Klawitter Photography, I lead every aspect of the brand—from photography and videography to content strategy and visual storytelling. After years of full-time creative work with Catch Co., I’ve recently returned to growing my personal photography brand with renewed focus. I manage all aspects of my social media presence, using it as a platform to showcase my work, connect with my audience, and build community through authentic, story-driven content. Though I’ve always maintained my photography business, I’m now intentionally rebuilding and expanding my online presence after spending several years focused on full-time creative roles for other brands.
Catch Co.
Mystery Tackle Box, Karl’s Fishing & Outdoors
Role: Social Media Content Creator | January 2020 – October 2024
Mystery Tackle Box: Instagram (772K), Youtube (270K), TikTok (168.4K)
Karl’s Fishing & Outdoors: Instagram (289K), Youtube (8.66K)
Catch Co.: Instagram (146K), Youtube (45.1K)
Key Contributions:
Created engaging video and photo content for Catch Co. brands across Instagram, TikTok, and Facebook
Collaborated closely with Catch Co.'s social media team to align content with a clear, community-driven strategy
Developed trend-responsive content that authentically supported brand voice and audience values
Gained deep experience in content planning, video production, and visual storytelling for nationally recognized brands
Catch Co. is an outdoor lifestyle and fishing company that operates as an umbrella brand for several popular sub-brands. Over my five years with the company, I created social and eCommerce content for Mystery Tackle Box, Karl’s Fishing & Outdoors, and product lines such as BioSpawn, 10,000 Fish, and others.
In March 2024, Catch Co. was acquired, and the new ownership shifted the brand’s strategic focus to prioritize Mystery Tackle Box. Despite this transition, I’ve continued to work with the company as a contract content creator, producing assets aligned with their refined vision while maintaining brand consistency across platforms.